Run with Purpose
In early April 2020, our Wellness Committee was ready to launch a fun run which was to be their big event of the year. But as everything was queued up to go live, we realized Covid was going to seriously impact this campaign.
We had to think fast about how we could retool the activity and all the creative to better accommodate the remote nature of absolutely everything. [Context: This is when we'd see shots of empty Times Square followed by people hanging out of their apartment windows or balconies and banging pots at the same time every day.]
